At the 2024 New York International Auto Show, Hyundai USA unveiled the refreshed 2025 Hyundai Tucson and Santa Cruz.
For their virtual world premiere and press conference, we utilized Unreal Engine to bring their vision to life.
The client emphasized a minimalist and modern aesthetic for this project. We crafted the scene using clean, simple shapes, complemented by strategic lighting, shadows, and subtle vegetation to create a visually convincing and immersive environment.
XR Stage Design in Unreal Engine
XR Stage Design in Unreal Engine
XR Stage Design in Unreal Engine
Stage Background generated in Unreal
Stage Background generated in Unreal
Stage Background generated in Unreal
CREDITS
Directed by MBA Produstions
Creative Director / Marty Brinkerhoff, Eric Brinkerhoff
Stage Design / Eric, Brinkerhoff, Will Jan
Model / Will Jan
Lighting / Justin Nguyen, Will Jan